JURY

“We see the new information technologies challenge the foundation of the advertising industry. These changes come along with a high level of risks and uncertainty. Now in order to achieve success we need challenging ideas and brave decisions. Under these circumstances an open dialog and trusted partnership between the agency and the client become extremely important. Without such relationships outstanding ideas cannot exist. Real partnership implies mutual trust, a common vision and successful teamwork. This expertise cannot be gained without cooperation and hard work from both agencies and their clients. That’s why I am so inspired by the mission of the Central Europe Cristal Award, which is to become a place for such client and agency teamwork. I hope that our working together at this festival will open up a new opportunity for innovative projects that will shape the future of communication industry.”

"My participation as President of the jury for the Cyber Cristal seemed obvious to me for three reasons, essentially: quality, notoriety and opening up to Europe. The quality of the entries is self evident. The presence of the main players in the market, both agencies and clients, make the Meribel Ad Festival a place where you have to be, in the same way as the "Cannes Lions ". Lastly, this openness and the European dimension are very positive and enriching features."

"The challenges in getting closer to our consumers have never been greater. As consumers, we are surrounded by a magnitude of media channels; we have become experts in filtering and editing. We consume media on our own terms, when and where we wish. Deeper understanding of the consumer and their media involvement is critical to the clients and brands with whom we work. Méribel allows us the opportunity to meet, share, learn from each other and look forward. It is a chance for us all to come together and be inspired It is an occasion for us to reward great work that demonstrates solid consumer understanding that really delivers effective communication through media."

"To be the president of a jury requires many qualities: availability, being able to listen, being able to negotiate. I am aware of this challenge, and am honored that the Meribel jury trusts me with this mission. The passion I have for the communication profession, in particular for the aspect of customer relations, comes out naturally in professional situations such as the Meribel Marketing Services Cristal. To transmit and share the strategic vision of the profession is an obsession which I am proud of."

"Our industry is at a crossroads. One of the most exciting times where everything is up for grabs. The media rules have been re-written. I'm interested in seeing work that has moved on and grasped these opportunities. I'm also interested in whether the idea is any good or not. People are very excited about innovation and technology at the moment. Perhaps great ideas have taken a back seat because of this."